The Social Media Revolution...
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Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities.

Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Social media marketing which is also known as SMO Social Media Optimisation benefits organisations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online.

Above all Social Media is the game changing vehicle that you can use to build a personal brand, grow your existing business exponentially or launch a new business with viral effect!

It has never been easier to connect with communities and to generate untapped revenue streams...

We are at the tip of the iceberg and those that arm themselves with the right knowledge and online skills will gain a huge advantage over those who still think the best way to generate income is through a 9 -5 job!

Take a quick look at some of the stats in the below YouTube clip!

Popular Platforms Include...


If you still don’t think social media is important, I think I have found the nail in the coffin for that argument.

The We are Social blog posted a Facebook Infographic outlining key numbers specific to Facebook and what it’s users get up to. These stats alone are enough to begin to understand how a message can be spread throughout entire communities instantly, provide reach and accuracy never experienced in any form of marketing in our planets history!

Each day Facebook Users...
Become a fan of 2 pages
Is invited to 2 events
Is a member of 12 groups

With those numbers you now need to ask yourself as a business owner or as a person starting to build their own personal brand:

Ask yourself a question?

Do you or your business have a fan page? Do you have a twitter account? Is your facebook pages updated regularly? Are there any Facebook groups that exist currently that could help people in your community solve their problem or a great gift? Have you joined the group and shared it with them?

Any work event, product launch, or new offering should be handled in Facebook (and LinkedIn where appropriate).

Each Week 3.5 billion pieces of content is uploaded and shared through Facebook

Facebook is defining discovery...

Once upon a time, the only place you can regularly find new and current information on the Internet was search engines.

You would also have the regular websites that you visited everyday to see if there was something new.

Now both those means of discovery can be merged into the Facebook platform. This is because the information shared is referred by trusted partners (friends, family, workmates) and generally those people have similar interests to you.

The ease of sharing through Facebook’s interface has also contributed to its continual growth. Making it easy to do, and finding people to do it.